High demands are placed on a business presenter: for the successful moderation of business events, it is not enough to create a good atmosphere on stage. Rather, you need a professional who radiates seniority and competence, who is able to penetrate the specific specialist area of their client and who can also keep up professionally with the company's representatives and customers.
To do this, a moderator for business events must think through an event professionally beforehand by understanding the technical terms and the business model, internalizing the corporate wording, picking up and reflecting the attitude of the brand and working through the course of the event at least once together with the client.
A business moderator should always have a good mix of seriousness and dynamism, which he can then adapt to the respective importance of the event.
"Mr. van Saalbach perfectly accompanied our AirITSystems Security Day 2023 with his professional moderation. With brilliant preparation, clear pronunciation, great transitions and a pinch of humor - simply professional and likeable! Thank you very much and gladly again!"
Diana Schatka
Head of Marketing AirITSystems
As a business presenter, I combine the experience and seniority of my previous sales and management positions with the dynamism and effervescence of my natural stage talent. However, I always keep in mind the goals you are pursuing with your business event.
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It is essential for the moderator of a business event to understand who their client is, how they speak and what makes them special. Because as a moderator, you are a visible representative of this brand and as a business moderator you have a duty to represent this brand in a worthy manner.
A good business presenter thinks through in advance what will happen on stage at the event. On the one hand, this includes discussing the course of events, but on the other hand, it also means recognizing and addressing possible imponderables in advance so that you can always act confidently in an emergency.
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Just as the client relies on the business moderator, the moderator of a business event must be able to rely on the technology. That's why a thorough on-site check is essential before the event begins. A plan B can also be agreed so that the moderator can remain calm and confident on stage if something unexpected does happen.
Ein Business-Moderator bringt neben einem natürlichen Bühnentalent auch ein Verständnis für wichtige Business-Aspekte wie Geschäftsmodell, Führung und Fachkompetenz mit. Oft hat er bereits Erfahrung in einer Branche gesammelt und kann von dieser profitieren.
The task of a business moderator is to guide through a business event and create a framework for the brand, the products and the people involved. This requires a deep understanding of the goals and values of the respective client.
Mein Tagessatz als Business-Moderator beträgt 3.000 EUR netto. Hinzu kommt immer eine Vorbereitungspauschale, in der zwei Abstimmungs-Termine und die Erstellung eines Leitfadens sowie meiner Moderationskarten enthalten sind in Höhe von 1.500 EUR netto. Darüber hinausgehende Aufwendungen werden stundengenau mit 300 EUR / Stunde berechnet.
Ein guter Business-Moderator zeichnet sich durch Seriosität, Seniorität, aber vor allen Dingen durch seine Fachkompetenz, aus. Darüber hinaus sollte ein Moderator für Business-Events ein Verständnis für Markenführung und PR besitzen und all das mit einer Prise Spritzigkeit und Dynamik anreichern.
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