For well thought-out business events in the technology sector that achieve their goals, you need a moderator who can think through the topic of the event from a technical perspective, but also from an editorial, dramaturgical and ultimately even a sales perspective.
This is exactly what I bring to the table. As a former IT consultant, I have a comprehensive understanding of technological contexts. As a former journalist and radio and TV producer, I know how the media works. And as a former sales manager and member of the management board of an advertising agency, I know what is important when it comes to marketing brands, products and solutions.
Today, I bring all of this together and support companies in making their complex topics work in such a way that they resonate with the intended audience and thus contribute to their goals.
As a former IT consultant and as someone who put computers together as a child and learned to run BASIC, HTML and PHP, it is easy for me to understand almost all IT topics.
Anyone who is interested in IT and grew up in the 90s also has an intrinsic interest and a childlike curiosity for technology and the associated connections. That's exactly what I bring to the stage.
As a former lecturer for scientific work and statistics, politically interested and technology enthusiast and with an MBA in my pocket, I can create understanding between very different worlds and thus moderate a successful exchange.
Although I've never been active as a racing driver myself, I know a lot about Formula 1, 2 and 3, the DTM and a few other racing series. Maybe I can combine my hobby interest with my job at some point?
What causes stage fright and shaky knees in others gives me a certain feeling of home as Ferry van Saalbach: I'm at home on stage. And you can tell that.
At hybrid events, the particular challenge for the moderator is to keep the technology under control, ensure that the connections work properly and operate them themselves if necessary, while providing all participants with information on all channels at all times in such a way that everyone feels covered.
Webinars have become a new media format of their own for me today. Together with my clients, I create professionally planned events that are planned and produced like a TV show, but aimed at a small, professionally educated group of participants who watch them in a stream or as a recording.
The pandemic has taught us how to produce decent-looking images from the comfort of our own homes. In the course of this, I set up a green screen studio, from which numerous webinars have already been moderated without us physically meeting.
German is my mother tongue and accordingly also the language in which I write, speak, think, dream and of course also enjoy moderating.
I speak English at a very good level, but I am not a native speaker. However, I can understand and explain technological issues in English and bring them to the stage.
If my speakers slip too much into tech-speak, I usually still understand what they are talking about and can make sure that the audience follows along by asking clever questions.
As a former agency professional, I know that corporate wording is an essential part of a well-managed brand. That's why I will always speak on your stage the way your brand speaks.
The decision to work full-time as a professional and high-profile presenter for business events in the technology sector was made at the end of 2019. But even when I was still working full-time elsewhere, presenting was always an important part of my life. Today, I can look back on over 20 years of experience on stage and in front of the camera.
Stage events with 1,500 guests
Over 200 hours of webinar experience
Camera & TV practice for 20 years
International Technology
New media formats
Award ceremonies
Motorsport aficionado
Road cyclists and runners
Karaoke MC & Musician
English 
German