I don't see my job as a business moderator as simply reading out questions. Rather, I delve deep into your product, your brand and your event. Based on this, we work together to develop an ideal dramaturgy that represents your company appropriately and conveys your messages accurately. Exactly how this preparation takes place depends on whether it is a classic event or an event where the focus is on communicating complex issues.
As a moderator for well thought-out business events, it is important to me that the audience understands everything your speakers want to say. That's why I consult intensively with the speakers in advance about the content and schedule. This ensures that everyone knows at all times what is happening when and what their role is. This creates security and a confident performance for everyone involved.
"Ferry impressed me right from the start with his professional approach. I would be happy to work with him again!"
Benjamin Fintzel
Sales Manager EMEA at AMD for Dell Technologies
"Very professional presenter, both in the actual webinar and in the preparation. I think he was a great added value for the audience."
Matthes Schucht
Solutions Consultant, Document Cloud, at Adobe
"Working with Ferry on a video production was a great pleasure and really fun from preparation to completion."
Matthias Zobel
IT Security Consultant at Bechtle
"The highly professional preparation, as well as the ability to seamlessly transition between different topics during the actual event, was absolutely amazing."
Sascha Sambale
Global Lead Generative AI at Bosch Digital
"It was a pleasure to work with Ferry van Saalbach. The preparation of a technically demanding webinar and its moderation were simply perfect."
Dr. Holger Schlüter
Business Development Manager at Lufthansa Industry Solutions
A common thread and good preparation ensure that potential imponderables are assessed and mitigated. My many years of experience as a business moderator help me to recognize potential risk factors during preparation and discuss them with you. If something doesn't work out in the live situation, I don't let myself get rattled and keep an overview. You can rely on that.
Find out more about how I prepare presentations.
A good business presenter is there to provide orientation: For the audience and the actors on stage. To do this, however, they must also understand how the event should function and run and what is important to the company in question.
That's why there is always at least one coordination meeting before each of my moderations, during which precisely these questions are clarified. I then draw up a schedule and moderation cards, which are compared with the client. In this way, I ensure that the process and brand language have been correctly understood and internalized.
As a result, I get a complete picture of the event before I go on stage, maintain this overview even in the event of possible deviations and thus always give the audience, speakers and clients the feeling that they themselves and the event are in safe hands.
Guided discussions are particularly suitable for communicating complex issues. With this method, questions and objections that arise from the audience can be considered in advance, recorded and dramaturgically integrated.
Such a conversation should be thought through and structured in advance to ensure that the messages are appropriate and the content is technically correct.
This requires preparatory meetings with the respective speakers, where it is first important to understand the technical message and match it with the expected needs of the audience. I then develop a common thread that makes the conversation flow. Finally, we run through the whole thing again in a dress rehearsal.
As this type of preparation has to be carried out individually for each speaker or each discussion slot, it is naturally much more time-consuming than preparing for an event that has already been fully planned.
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