High demands are placed on a business presenter: for the successful moderation of business events, it is not enough to create a good atmosphere on stage. Rather, you need a professional who radiates seniority and competence, who is able to penetrate the specific specialist area of their client and who can also keep up professionally with the company's representatives and customers.
To do this, a moderator for business events must think through an event professionally beforehand by understanding the technical terms and the business model, internalizing the corporate wording, picking up and reflecting the attitude of the brand and working through the course of the event at least once together with the client.
A business moderator should always have a good mix of seriousness and dynamism, which he can then adapt to the respective importance of the event.
"Mr. van Saalbach perfectly accompanied our AirITSystems Security Day 2023 with his professional moderation. With brilliant preparation, clear pronunciation, great transitions and a pinch of humor - simply professional and likeable! Thank you very much and gladly again!"
Diana Schatka
Head of Marketing AirITSystems
As a business presenter, I combine the experience and seniority of my previous sales and management positions with the dynamism and effervescence of my natural stage talent. However, I always keep in mind the goals you are pursuing with your business event.
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It is essential for the moderator of a business event to understand who their client is, how they speak and what makes them special. After all, as a moderator, you are a visible representative of this brand and as a business moderator you have a duty to represent this brand in a worthy manner.
A good business presenter thinks through in advance what will happen on stage at the event. On the one hand, this includes discussing the course of events, but on the other hand it also means recognizing and addressing possible imponderables in advance so that you can always act confidently in an emergency.
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Just as the client relies on the business moderator, the moderator of a business event must be able to rely on the technology. That's why a thorough on-site check is essential before the event begins. A plan B can also be agreed so that the moderator can remain calm and confident on stage if something unexpected does happen.
In addition to a natural talent for the stage, a business moderator also has an understanding of important business aspects such as the business model, leadership and specialist expertise. They have often already gained experience in an industry and can benefit from this.
The task of a business facilitator is to lead through a business event and create a framework for the brand, the products and the people involved. This requires a deep understanding of the goals and values of the respective client.
A good business moderator is characterized by seriousness, seniority and, above all, professional competence. In addition, a moderator for business events should have an understanding of brand management and PR and enrich all of this with a pinch of liveliness and dynamism.
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