As a professional moderator, I don't simply read out pre-defined questions. Rather, I delve deep into your product, your brand and your event. So we can work together on a dramaturgy that appropriately represents your company and accurately conveys your message. The intensity of this preparation though can vary hugely based on whether you are planning a classic event or an event where the focus is on communicating complex issues.
As a moderator for well thought-out business events, it is important to me that the audience understands everything your speakers want to say. That's why I consult intensively with the speakers in advance about their content and the running schedule of the event. This ensures that everyone knows at all times what is happening when and what their role is. This method creates security and ensures a confident performance for everyone involved.
"Ferry impressed me right from the start with his professional approach. I would be happy to work with him again!"
Benjamin Fintzel
Sales Manager EMEA at AMD for Dell Technologies
"Very professional presenter, both in the actual webinar and in the preparation. I think he was a great added value for the audience."
Matthes Schucht
Solutions Consultant, Document Cloud, at Adobe
"Working with Ferry on a video production was a great pleasure and really fun from preparation to completion."
Matthias Zobel
IT Security Consultant at Bechtle
"The highly professional preparation, as well as the ability to seamlessly transition between different topics during the actual event, was absolutely amazing."
Sascha Sambale
Global Lead Generative AI at Bosch Digital
"It was a pleasure to work with Ferry van Saalbach. The preparation of a technically demanding webinar and its moderation were simply perfect."
Dr. Holger Schlüter
Business Development Manager at Lufthansa Industry Solutions
A central idea and good preparation ensure that potential imponderables are mitigated as well as possible. There are still potential risk factors though. My many years of experience as a professional moderator help me to recognize those factors during the preparation phase and discuss them with you. If something goes wrong in the live situation, I won't let myself get rattled and will keep an overview. You can rely on that!
Find out more about how I prepare my moderation
A good business moderator is there to provide orientation: For the audience and for the actors on stage. To do this, however, they must also understand how the event will function and also what is of utmost important to the client.
That's why there is always at least one coordination meeting before each of my moderations, during which each of those questions are clarified. I then draw up a running schedule and moderation cards that I share with the client. This way, we ensure that the process and brand language have been correctly understood, aligned and will be correctly reflected on stage.
As a result, everyone has a complete picture of the event before I go on stage. I can then maintain an overview over the event, even if there are possible deviations and thus always give the audience, speakers and client the feeling that the event and they themselves are in safe hands.
Guided discussions are particularly suitable for communicating complex issues. With this method, questions and objections that arise from the audience can be considered in advance and thus they can be reflected and dramaturgically integrated into the event.
Such a conversation should be thought through though and structured in advance to ensure that the messages are appropriate and the content is technically correct.
This requires preparation meetings with the respective speakers, during which it is first important to understand the technical message and match it with the expected needs of the audience. I then develop a central idea and a running schedule that makes the conversation flow. Finally, we run through the whole thing in a dress rehearsal.
As this type of preparation has to be carried out individually for each speaker and each discussion slot, it is naturally much more time-consuming than preparing for an event that has already been fully planned.
English 
German